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Nov
13
There is a story today that WalMart’s $200 Linux machine running Ubuntu with Enlightenment is sold out and selling like hotcakes. The article links to WalMart’s product page, where it is listed as sold out and filled with glowing reviews. It feels good to see that. I’ve always felt that Linux was ready for general consumption. At one point I got to put my money where my mouth was, but was burned by bad timing. Hopefully the story might interest you.
I managed a regional computer store in Metro Detroit. I had always loved the company, it was one of the few places you could go and actually see the product you were buying. Motherboards were open and available to handle. If you needed it, they carried it. The sales staff was always knowledgeable and helpful. I felt fortunate to work for them, and took over a store in a major regional mall.
I had always wanted to see Linux systems up and for sale. One day the owner and COO were in the store, so I stepped away and fired up Mandriva 2007 Spring on one of the machines. It looked fresh and impressive. Compiz definitely gave the OS a unique look and feel. Based on this, I was given the opportunity to sell Linux systems. The experience was an eye opener.
My initial thought was to go with an underdog. Since Mandriva had been the distro that helped me sell it to the bosses, I thought I would give them a try. I contacted them, they were very nice with a thought out plan. The costs were more than I could justify, though. This was a pilot program, and the costs had to be as close to zero as possible, initially, to justify the experiment. The major selling point was to be able to offer systems where hardware was the only cost. It became apparent that Mandriva would not work, initially at least.
I contacted Novell. I knew how the community felt about them, so I had hesitations. We were also potentially going after the business market, so it made sense. I found out right away that my pilot program was just not big or fancy enough for Novell. I suffered through a condescending phone call basically saying “How cute! When you become a player, let us know and we will work with you!†Never mind the fact that at the time my company was a major regional player that worked on a national scale. I was now 0 for 2.
PCLinuxOS was next. I have always loved PCLinuxOS. Some of my fondest Linux memories were the Mandrake days when Texstar would supply packages. I thought this would be a great opportunity to help the distribution get business cred, and would bring a lot of publicity to my company and PCLinuxOS. I got absolutely nowhere here. I never heard back from anyone. I’ve since read that Texstar is interested in making the distro, but does not care how popular it is. I can respect that, if it is true. It is a great OS. I was now 0 for 3. It was time to stop avoiding the inevitable, and go to Ubuntu.
Click here for Free Information Technology Resources!Ubuntu is on their game. From the minute I first contacted them, they were all over it. The entire time I dealt with them I had a sense that whatever I needed (within reason) they would provide. Costs were going to be zero, initially. They offered a clear cut program that made sense. The only thing they ask in return for outstanding service is one key factor. You can ship Ubuntu, but only Ubuntu. They were very clear about this. It is brilliant, when you think about it. They give you everything you need, and one of the only conditions is that they lock other distributions out. That is good business for Ubuntu.
As the ball got rolling, I put a machine on display in the store. It got a lot of attention. I went high on the specs, thinking people would recognize the good deal the machine was. People responded well, but hesitated to drop $400 on an experiment. We were soon going to offer a full line of notebooks that were certified to run Linux. I decided to drop the specs of the display machine and managed to get it to under $200 without a big hit in performance.
At some point during the Ubuntu plan, I got cold feet and wanted to put Sabayon on the machines. I think what Fabio is doing is nothing short of revolutionary. I have to hand it to him. He was as good, maybe even better than Ubuntu in customer service. He was very clear that whatever I needed, I would get, even to the point of a customized distro. By this point it was too late in the game. Dell had launched the Ubuntu notebooks, and my boss wanted to capitalize on the publicity. My dream of a full line of Sabayon laptops died a quiet death.
I continued to be pleasantly surprised by Ubuntu. Every communication was positive. They were going to help in whatever way I needed. By this point it was a matter of waiting for the notebooks to come in, then there would be a launch with a lot of publicity. I was certain I had a home run on my hands. We finally received the notebooks. I loaded them with Ubuntu, customized the install so it ran Compiz-Fusion and threw a bunch of extras on the install. I was pumped. We had forty notebooks and I knew once the announcement was made, we would sell all forty in one day. I would be a hero.
As my ex father-in-law is fond of saying, “Timing is everything.†Just as I was finishing the notebooks, the effects of the dismal Michigan economy took its toll on my company. Just like that most of the stores closed. In the ensuing chaos, my pet project got buried. Soon I was out of a job. My grand experiment died just as it was being born.
So, I am glad to see WalMart having great success with its Linux desktops. It helps me to feel that I did know what I was talking about, and given different circumstances could have really made a go of my idea. I’m not done yet…
Comments
5 Responses to “Linux Preloaded–an Insider’s View”
I am a PCLinuxOS OEM Partner I would like to know what you tried and how you got nowhere.
I could find no information about a PCLinuxOS OEM program. I tried in vain to contact Texstar directly. I’m not meaning this as a slam against PCLinuxOS. I would appreciate if you could send me a link to the OEM Program, I’d be interested to see what it is about.
Thank you for the comment,
Rich
Hi there, sorry if this seems like a dumb question, but why couldn’t you just load whichever distro you would like on to the computers and then just sell them and if you were looking to sell support along with the machines why go for a community distro like PCLinuxOS? Texstar must be quite a busy guy so I’m not entirely surprised he didn’t get back to you.
//Xi
I am a fan of PCLinuxOS. I thought it would be exciting to offer it. It was mainly marketing considerations that stopped me from loading whichever distro I wanted. Plus, I didn’t have free reign. I had to answer to someone.
Thanks for the comment,
Rich
You make a comment about a link to walmart. Some people would not think of buying a computer from there, but they actually have some good deals on complete systems. I purchased a Dell desktop including a 19 LCD monitor for $900.00. I checked the Dell website and price checked the same computer from Dell and it was just over $1400. Even with my corporate discount I still would not even come close to beating that deal. The only bad thing is they are all preloaded with Windows. But the website does have Linux systems and they are a good deal for the money. If you want to save money and get a Linux system, then check out the Walmart website.